DETERMINING VOTER BEHAVIOUR

IN TODAYS ARENA OF POLITICS EVERY POLITICAL PARTY HAS A-DATA ANALYST THAT WORK FOR THE WELFARE OF PARTY. WORK INCLUDE BUILD HUGE DATASETS THAT A PARTY CAN USE FOR TARGETED ADVERTISING.

DATA ANALYST COLLECT THEIR DATA FROM VARIOUS SOURCES LIKE VARIOUS DATASETS ARE PROVIDED BY ELECTION COMMISSION ITSELF. INFORMATION ON THE ELECTORAL ROLL THAT IS PUBLICLY AVAILABLE LIKE DATA ANALYST CAN GET A person NAME, HIS FATHER'S NAME, LOCATION, WHAT BOOTH THEY VOTE AT, VOTER ID NUMBER, AND AGE.

IN LARGE STATE LIKE BIHAR,60 PERCENT OF THE PEOPLE CAN BE DETERMINED SIMPLY BY ANALYSING THEIR LAST NAMES. AFTER KNOWING THE NAMES OF PERSON, THEIR CASTE, VOTER ID THE NEXT STEP WAS TO INCLUDE PHONE NUMBER.

DATA PROTECTION LAW IN INDIA IS NOT THAT GOOD. THE PHONE NUMBERS IS AVAILABLE  TO DATA BROKERS WHO HAVE PROBABLY OBTAINED IT, FROM LOW-LEVEL OPERATIVES OF TELECOM COMPANIES OR FROM SIM CARD DEALERS.

OTHER DETAILS LIKE SOCIAL ECONOMIC STATUS HELP VARIOUS PARTIES FOR TARGETED ADVERTISEMENT  LIKE SOCIAL ECONOMY STATUS WHICH IS A MAJOR DETERMINANT OF KIND OF MESSAGE PEOPLE WOULD RESPOND TO AND THE WAY THEY CHOOSE WHOM TO VOTE FOR. BASICALLY, THIS INFORMATION CAN BE TAKEN TROUGH BPL CARD, LAND RECORDS, AND SURVEYS TAKEN BY NSSO AND CENSUS DATA. AND ELECTRICITY BILLS, WHICH CAN BE JUDGE A PERSON'S ECONOMIC STATUS.

AFTER KNOWING THE AGE, CASTE, RELIGION, AND ECONOMIC STATUS, POLITICAL PARTY STARTED TARGETED ADVERTISING THAT EASILY INFLUENCE PEOPLES.

THANK YOU